The HMV tweet debacle
Twitter has been down for a while for me and many others, I suspect due to the interest shown when employees being made redundant at the music retailer live tweeted the process on the HMV corporate account. Bringing the messy visceral process of redundancy to the fore. It is a sad and unpleasant experience to go through, with HMV it seems much more real as the brand goes through the same process as the employees. The question I wanted to ask is would this damage the HMV brand? Or is this the exception to the rule and instead it brings to life the pains that the analogue distribution business is going through and may bring out a sympathy vote?