The BBC versus RIM
I never was one for BBC Breakfast programming, favouring the radio first thing in the morning, so even if I was in the UK at the moment I would have missed RIM’s interview with the BBC. However, the appearance of RIM’s European managing director Stephen Bates on TV this morning got sent on by three friends so I thought I would share it with you.
I feel for RIM’s European MD in this interview, but the end comment of ‘We are brave…. We are out there‘ had a David Brent quality to it.
To be fair the BBC weren’t the only organisation who have covered the eve of the BlackBerry 10 launch with a cynical slant. Above the masthead of the Wall Street Journal Asian edition this morning there is a picture of RIM CEO Thortein Heins taken at a keynote discussing BlackBerry 10 next to a headline Has RIM Lost Its Core?
On page 16 there was 3/4 page article talking about how RIM would have an uphill task persuading former BlackBerry corporate customers to move back to the device. For many companies BYOD (bring your own device) provides savings at least initially, but BlackBerry still works out cheaper for those businesses with an international work force who do a lot of data roaming.
My personal BlackBerry experience taught me was that the problem was less to do with the handset and more to do with the BlackBerry service which allows you to do precious little apart from read and send emails. You can’t file them or delete them, which is what happens with most emails I receive at work. The new device operating system will be welcome and looks really nice, but beauty should be more than device depth – if you’ll excuse the pun.