Apple’s corporate communications conundrum

Looking at the coverage of Apple’s financial results over the past couple of days, one can see that the company has a corporate and investor communications challenge to change the narrative around the business. Whilst the sentiment is overwhelmingly negative, Apple is a world away from Nokia or RIM with a 150 billion dollar cash hoard and increasing sales in the hot technology categories. When will the bearish stock market start affecting consumer sentiment? If you would like to know more about the challenges facing Apple I recommend Benedict Evans post – The Apple paradox.