The name of the game
Econsultancy has a great set of tips in their blog post The 25 factors behind brilliant brand / domain names. Given that I had recently been working with a client about the name of their new blog, I am a bit gutted they published this right after we had finished their decision. It has some great advice and I recommend you bookmark this for future reference. Of course the real art in these things is knowing when and where to break the rules.
